Our legal status under UK data protection law is that of a data controller and in this capacity we will securely store and process your personal information which you have provided to us. Data controller is a legal term used in the Data Protection Act 1998 (the Act) to signify the person who controls what to do with any given personal information. As a data controller we have registered with the Information Commissioner's Office and our registration number is 09353382
This document was last updated February 2020
Through the Website you can, amongst other things, order products and services, enter competitions, subscribe to our publication, vote in polls, complete surveys and place various pieces of user generated content.
In order to process your requests and orders and other activities, it may be necessary to collect personally identifiable information about you. The type of personally identifiable information that may be collected includes, but is not limited to: your name, address, e-mail address, telephone number, and credit/debit card information. You may also be asked to provide additional (non-mandatory) pieces of information for our research purposes or choose to provide information by creating user generated content
The Website might offer services that require you to set up an account prior to receiving such services. To create a secure account you may use your email address and a password or, if the Website offers a Facebook single-sign-on service, you will be able to register for and log in to your Website account using your Facebook account.
If you choose to use the Facebook single-sign-on service we will gain access, upon your explicit consent, to your basic Facebook profile information, such as your name, profile picture and list of friends and any other information notified to you by Facebook prior to you completing the single-sign-on authorisation process.
We will use the personal information you provide to us to process your orders and requests. We may also use this information to communicate with you directly, for example to notify you in the event you have won a competition or to contact you in relation to an account you hold with us.
We will use the anonymous information we collect about you to analyse web usage and compile aggregate statistics about our users. We will use this non-personally identifiable information, for advertising and marketing purposes and to enable us to provide a more personalised Internet experience. For further information please go to the section on cookies below.
From time to time we will ask you whether you wish to receive marketing material from SuperBike containing information about our products and services. If you do not wish to receive such information please ensure that you opt-in or opt-out of receiving such information as appropriate. If you have consented to receiving such material you may opt-out at a later stage from:
Upon registration for competitions or other online services you may, in some cases, be automatically opted-in to receive e-mail marketing, newsletters or partner promotions containing material. If this is the case you may unsubscribe to receiving such marketing material at any time by clicking on the e-mail unsubscribe link.
If you consent we may sell, rent or trade your personal information to third parties for their marketing purposes. Such third parties will be carefully selected and registered with the Information Commissioner.
We may also pass your personal information to third parties to enable them to process a request, order or service; or to supply you with a prize in the event you win a competition or in order to obtain professional advice.
We may provide anonymous, non-personally identifiable aggregate information to advertisers and our business partners, including information relating to sales and web-usage, to enable us to sell advertising and monitor the efficacy of our business partnerships. We may also pass such statistical information onto reputable third parties for onward sale.
It is possible that SuperBike could merge or be acquired by another business. If this happens we may share the information that relates to you. You will be sent notice of such an event. SuperBike reserves the right to disclose personally identifiable information in order to comply with the law, applicable regulations and government requests. We also reserve the right to use such information in order to protect our operating systems and integrity as well as other users.
Once we have received your data we will ensure that it is treated with the utmost respect and in accordance with the Data Protection Act 1998 and any applicable regulations. Your data will be stored on our secure server within the UK. We follow strict security procedures in order that the data we collect is stored and disclosed appropriately and securely. Unfortunately the transmission of information via the Internet is not completely secure. Although SuperBike will do its best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.
A cookie is a small text file that we, and in certain circumstances third parties, place on your browser when you visit our websites or open some of our emails. Cookies, amongst other things, allow SuperBike to recognise you each time you re-visit one of our websites and provide you with a more personalised user experience. There are in existence a variety of different cookies, which are designed for use in specific sets of circumstances.
When you initially enter one of our sites we may place an anonymous cookie on your browser to enable us to recognise you the next time you visit the website. We may also place a further cookie on your browser when you register for one of our services, this will enable us to remember you next time you come to sign in, eliminating the need for you to re-enter your login details and customising your future uses of our sites.
Cookies may also be used to track your use of SuperBike website to better develop them, for example, determining which parts of the websites are more popular and determining content accordingly.
We may also place cookies on your browser to provide you with behavioural advertising and monitor the advertising on our sites to, amongst other things, ensure that you are not subjected to intrusive advertising.
Small pieces of code called pixel tags, web beacons or GIF files, are used in conjunction with cookies to help us manage and monitor our online advertising and wider business arrangements with third parties. These files will allow us to aggregate anonymous information relating to advertising and website usage. The type of information collected includes, but is not limited to, information relating to advertising responses, page views, promotion views and purchases made. Such pixel tags may be used to recognise third party cookies (cookies generated by third parties) and inform us and/or third parties of which advertisement or link brought you to our website, allowing us to monitor the efficacy of our business relationships with third parties. Please see the section below entitled 'Use of different cookies' for more detail on the various cookies in use by SuperBike and how they work.
If you do not want your browser to accept cookies and use them in the ways described above it is possible to change your browser settings. It is also possible to delete existing cookies from your browser. However blocking all cookies will affect your web experience and may result in some parts of SuperBike website not functioning properly. Some cookies are designed to help save you time, for example, by remembering your contact details when you are making an order for the second time this means that you will not have to complete the contact section again unless your details have changed. The procedure for modifying your privacy preferences is different for each Internet browser and we recommend you visit the following websites for further information on altering your cookie settings:
We will use different cookies at various different stages of your use of our websites.
These are used to recognise repeat visitors to SuperBike website and customise the visitor experience, as described above. They may also be used in conjunction with other information we or our third party partners hold to attempt to record specific browsing information (for example, regarding the way visitors arrive at SuperBike website, pages viewed, options selected, information entered and the path taken through the SuperBike website.
These are used to maintain your session when you sign in on SuperBike website, allowing you to access SuperBike online services without the need to sign in on every page you visit. The session cookie is used to tailor advertising to you on SuperBike online services and websites and selected third party websites. If you opt out of tailored advertising, we stop using this cookie for this purpose.
For more information on online behavioural advertising and about how to turn this feature off, please visit http://www.youronlinechoices.com/opt-out.
Google DoubleClick serves advertising to SuperBike website. When an advertisement is requested by a website, DoubleClick receives information from your browser which influences the type of advertisement displayed. To opt-out of DoubleClick using this cookie data please visit https://support.google.com/adsense/answer/2839090?hl=en-GB
Opting out of behavioural advertising or DoubleClick tracking does not mean that you will no longer receive advertising when you are using SuperBike website. It simply means the advertising you see will not be customised for you.
More general information about behavioural advertising can be found at www.youronlinechoices.com.
Third parties will have placed the majority of adverts you see on SuperBike website. These third parties may choose to generate their own cookies for the purposes of collecting anonymous information relating to the viewing of their advertising. The information collected cannot be used to personally identify someone. You can find out more about this method of advertising by visiting these sites: